Branding
Purpose
Helping people achieve their ambitions – in the right way.
History
Barclay card is part of the Barclays Group which is headquartered in the UK. Barclay card is one of Europe's largest card and consumer lending businesses. In 1966, the Barclays credit card was the first bankcard to be launched in the UK. Barclays also offered the first all-purpose credit card in Europe.
Brand Strategy
The main strategic focus of Barclaycard US is on credit card partnerships. The company believes that to help partners exceed their goals, the focus of every department within the whole company must be oriented around delivering solutions for partners.
Barclaycard US jointly offers partnership card programs in the U.S. to consumers and small businesses today with partners in the categories of retail, travel and financial institutions such as airlines, hotels, travel providers, scale retailers, specialty providers, banks and brokerages
Essence
the company stands its core value of understanding the needs of its four constituents: Colleagues, Customers, Company and Citizenship/Community. They want to become the most admired card and lending business in the world.
Pledge
"We create a diverse and inclusive environment where colleagues can fulfil their potential."
"We positively impact the communities in which we operate."
"We act with integrity in everything we do."
"We create sustainable returns above the cost of equity."
Sponsorship
Football
The Barclays Premier League is thought by many to be the most exciting and competitive league in the world. Football stars from all over the globe come to England to play – and every season 380 matches are beamed to over 700 million homes in more than 200 countries, capturing the imagination of fans from London to Lusaka.
Absa, the South African financial services institution majority-owned by Barclays and the country's leading retail bank, has long supported sport in South Africa. Absa is currently the title sponsor of the Absa Premiership domestic football competition.
Barclays also sponsors key football bodies in the UK, including the Football Writers’ Association, the League Managers Association and the Professional Footballers Association.
Tennis
The Barclays ATP World Tour Finals provides an exhilarating platform for the eight best male tennis players of the season to meet in a series of matches and crown an overall champion. Held at The 02 Arena in London, it is now the largest indoor tennis tournament in the world and attracts a live audience of a quarter of a million people at the venue.
Golf
The Barclays is the first event of the end-of-season Fed-Ex Cup on the PGA Tour in the United States. The tournament is played each year on a course rotation in the New York City tri-state area including Bethpage State Park's Black Course, home of the 2002 and 2009 US Opens.
Their global golf involvement also includes the Barclays Kenya Open on the European Challenge Tour.
Barclay's also sponsor Phil Mickelson, who has accumulated 43 career wins to date, and with his winning of the 2013 Open Championship has now won five majors, and is a member of the World Golf Hall of Fame. Phil is a great ambassador and role model for the game.
Rugby Union
Through Absa, the official team sponsor, we support the world-renowned Springboks, who have twice lifted the IRB (International Rugby Board) World Cup. Our support also extends to the Springbok Sevens team, the SA under-20s and the Springbok Women's team.
Absa has been sponsor of the Currie Cup for over 25 years. Steeped in history and tradition, it dates back to 1889 and is the oldest provincial rugby competition in the world. The tournament is regarded as the cornerstone of South Africa's rugby heritage, and the coveted gold trophy remains the most prestigious prize in South African domestic rugby.
Corporates and Institutions
For Business Banking.They support small and medium-sized businesses with specialist advice, products and services.
Corporate Banking.Integrated banking solutions for businesses, institutions and multinational corporates around the world.
Investment Banking.They provideComprehensive financial advisory, capital raising, financing, structuring, risk management, and execution services.
The Barclays is the first event of the end-of-season Fed-Ex Cup on the PGA Tour in the United States. The tournament is played each year on a course rotation in the New York City tri-state area including Bethpage State Park's Black Course, home of the 2002 and 2009 US Opens.
Their global golf involvement also includes the Barclays Kenya Open on the European Challenge Tour.
Barclay's also sponsor Phil Mickelson, who has accumulated 43 career wins to date, and with his winning of the 2013 Open Championship has now won five majors, and is a member of the World Golf Hall of Fame. Phil is a great ambassador and role model for the game.
Rugby Union
Through Absa, the official team sponsor, we support the world-renowned Springboks, who have twice lifted the IRB (International Rugby Board) World Cup. Our support also extends to the Springbok Sevens team, the SA under-20s and the Springbok Women's team.
Absa has been sponsor of the Currie Cup for over 25 years. Steeped in history and tradition, it dates back to 1889 and is the oldest provincial rugby competition in the world. The tournament is regarded as the cornerstone of South Africa's rugby heritage, and the coveted gold trophy remains the most prestigious prize in South African domestic rugby.
Corporates and Institutions
For Business Banking.They support small and medium-sized businesses with specialist advice, products and services.
Corporate Banking.Integrated banking solutions for businesses, institutions and multinational corporates around the world.
Investment Banking.They provideComprehensive financial advisory, capital raising, financing, structuring, risk management, and execution services.
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