Analyzing Advertisement (Vauxhall Zafira) In reference of the Vauxhall official website, ' Zafira is the original, compact, seven-seater family car that shows they mainly target the target consumer as families. It claims this car provide Dynamic driving experience, interior comfort, seven-seater flexibility with sharp styling, cool interior finishers and impressive safety features’. This is also the features that the car manufacturers wants to sell to their consumers. In order to analyze how the advertisement manage to attract their consumer, I will use the Maslow and Packard’s needs theory to create a brief idea of how they attract the consumer by the motivation theory. From the aspect of target market, Vauxhall claims that safety, comfort and flexibility are the main values of the car. Mostly people who have a family would consider the problem of safety, this car ad demonstrate and shows the advantage of how the car can bring safety and comfort to the audience, which mak
